Hedy

Hedy was looking for a refreshed identity and a more efficient way to showcase a growing lineup of flavors and effects without increasing production costs. We designed a streamlined, colorful base package that acted as a flexible canvas, paired with a sticker system to clearly differentiate each flavor and effect. This approach allowed the brand to maintain a bold, vibrant shelf presence while dramatically reducing packaging and printing overhead by eliminating the need for unique bags for every SKU. To support the product launch, we also developed a bright, flavorful marketing campaign that leaned into appetite appeal and approachability, helping position Hedy as a fun, accessible gummy brand with a scalable system built for growth.