LUMI

LUMI, meaning Love You Mean It—was created to challenge the novelty-driven aesthetic that dominates much of the cannabis chocolate market. Our goal was to build a brand and package that felt elevated, thoughtful, and giftable, without leaning on clichés. We designed a logo and packaging system built around a muted color palette and bold geometric shapes, allowing the product to stand apart on shelf through restraint rather than noise. Those same geometric elements were carried into the marketing materials, creating a cohesive visual language that reinforced brand recognition and consistency across touchpoints. The result was a refined, modern cannabis chocolate brand that felt intentional, sophisticated, and distinct in a crowded category.