Amber
Amber is a blend of High Terpene Extract and Cannabis Derived Terpenes, crafted to deliver a potent, natural-tasting vapor. The existing packaging and wordmark felt generic and failed to reflect the quality and sensory experience of the product itself. Our goal was to create a visual identity that felt grounded in what makes concentrates desirable. We redesigned the packaging to highlight rich textures inspired by the look and feel of concentrates, using materiality and detail to signal depth, potency, and craftsmanship. The result was a premium, tactile package that better communicated the product’s quality on shelf and aligned the brand’s visual language with the experience inside.
Services
Brand Identity
Packaging Design
Art Direction
Messaging
Collateral
